Minnesota's Favorite Diamond Store

The most trusted and referred diamond experts in Minnesota. Friends, family and Google agree - Continental Diamond is the leader in natural and lab-grown diamonds.


Your Personal Diamond Expert

As trusted diamond experts, Continental Diamond brings decades of experience and unmatched knowledge. You can trust us to help you navigate the intricacies of the diamond world, and to deliver the most exquisite, heirloom quality diamonds that create lasting memories for generations to come.

Meet with One of Our Experts

As a jewelry advocate, we make it a priority to help our customers understand the intricacies of a diamond. This helps them make the right choice—for them! 

While we have done most of the leg work in finding the most beautiful diamonds— there are still a lot of choices to be made when selecting a diamond that is right for you. We have a team of educated and experienced jewelry consultants who will answer all your questions. 

We prefer scheduling one-on-one meetings when looking at diamonds, as showing them typically takes 1 hour. However, walk-ins are always welcome!

A graphic of the words Did You Know? We own the majority of our diamonds!
We Own Our Diamonds

Owning our diamonds is an important investment in quality and value. With our stringent standards and commitment to owning the best, you can be confident that each diamond from Continental Diamond is a gem that we thought enough of to want to own ourselves. 

Each diamond that we purchase for our collection we felt was of exceptional quality and beauty, making them a treasured possession that can be passed down through generations.

Natural Diamonds

Explore our exceptional array of natural diamonds, featuring an exquisite range of shapes and sizes. Each diamond boasts unparalleled uniqueness and brilliance, promising a truly exceptional selection.

Two diamonds on a table

Lab Grown Diamonds

Our lab-grown diamonds radiate unparalleled beauty, meticulously chosen to ensure utmost quality.

Legacy Diamonds

Discover our exclusive Legacy diamonds, meticulously crafted to precise proportions, showcasing remarkable fire, brilliance, and scintillation.


"It is extremely important to us that we choose the very best diamonds—we want to give our customers the best choice at the best value." -Andrew Furman, Diamond Buyer

The Worlds Most Desired Gemstone

Diamonds have been a symbol of love and strength for centuries. Why? Because of their mesmerizingly beautiful sparkle and extreme durability. A diamond's incredible hardness signifies strength and resilience, and the purity of a diamond's color and the way it reflects light remind us of the clarity and brightness of true love.

Man at counter holding and looking at an engagement ring
Diamond Trade Up Policy

Our Diamond Trade-Up Program is designed to offer you a brilliant opportunity to upgrade your diamond with ease and confidence.

Natural* Diamond Trade Up Policy:

  • All engagement ring center diamonds, diamond solitaire pendants and diamond stud earrings purchased from Continental Diamond are eligible.
  • You will receive credit equal to 100% of the original price toward the purchase of a new diamond.
  • Your diamond must be in its original condition with the original diamond grading report.**
  • The diamond must be free of any defects not listed on the lab report. Any damage to the original diamond may disqualify the diamond from our upgrade program.

* Does not apply to lab grown diamonds.

**Please return the lab report. There will be a fee for diamonds traded that do not have the original lab report.