About Us

Continental Diamond’s primary goal is to ensure that our client’s jewelry needs and wishes are fulfilled. We strive to provide a fun, convenient and stress-free shopping experience. Our large selection of jewelry, watches, and giftware is coupled with the ultimate in knowledge, fashion and technology. We welcome you to visit us in our Minneapolis store and look forward to helping you with all of your jewelry needs.

When Jimmy and Helain Pesis started Continental Diamond in 1981, they had the vision to create an environment where everyone would be welcomed, treated with respect, could learn about diamonds, offer exceptional products and deliver on fair pricing. Over the years, they have continually held on to that vision and expanded it to include engagement rings, fine jewelry, timepieces, and jewelry and watch repair.

Long before “experiences” were a thing, Continental Diamond became known as an oasis.  With our relaxed, non-commissioned, stuffy-free atmosphere, you’ll find lots of laughter, hugging, life conversations, our famous, freshly-baked cookies and maybe if you’re lucky even some visiting puppies. People often comment on how different our vibe is from other jewelry stores. It’s not the paint or décor that makes us unique – in fact we’re located on the first floor of a ten story office building. What we’ve realized that makes us different, is truly our “We Care More” attitude.

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Highly educated and experienced team.

We are a team of highly educated and experienced professionals. Our team is made up of career driven associates, many of whom have been in the business for over 20 years. We have three master goldsmiths, three gemologists and eleven GIA diamond experts – along with many other certified professional jewelry and timepiece specialists.

Meet Our Team




Incredible selection.

Beyond the experience and team at Continental Diamond, you’ll find an incredible selection of diamonds, engagement rings, jewelry, watches, and gifts.

While others claim they have the most diamonds, Continental Diamond has the most in store, OWNED, loose diamonds in the Twin Cities. We highlight owned, because most jewelry stores memo or get loaned their diamond inventory. For us, we are 100% confident in the diamonds we sell because we thought highly enough of them to own them ourseleves. And because we own most of our diamonds, we can offer better pricing to our customers. It’s just that simple – we have the most diamonds, at the best prices!

Our Diamonds

We pride ourselves on staying fashion forward. Carefully selecting and designing pieces that are on trend – yet rare to our area. No one wants to wear the same necklace as their friends or coworkers! Whether you’re looking for a necklace, ring, earrings or bracelet, we have a wide selection to choose from for all styles, colors and gemstones preferences.

Fine Jewelry

Our extensive collection of timepieces is specifically curated from brands around the world and each chosen for its excellent quality, aethestic and value. As an authorized dealer of brands like Omega, Breitling, Oris and Raymond Weil our expertly selected timepiece collections offer a range in styles, movements, complications and budgets. 



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Where Minnesota Gets Engaged!

We know that an engagement ring is typically the first piece of fine jewelry that someone may buy, and now more than ever, they are looking for a ring that is as unique and awe-inspiring as their love. We believe that people don’t want to be shown only what our buyers or designers like. Therefore we bring in an extensive amount of designs for you to see, and feel. And, we don’t stop there – we take every advantage of the fact that most rings can be customized and if they can’t – we bring in one of our in-house, Custom Designers. It is our goal and passion to find the ring that you and they will love and cherish forever.

Shop Engagement Rings


Special Moments


Commemorating and celebrating life moments.

While diamond is in our name, we have so much more! Whether you’re looking for something to complement your work outfit or a gift to commemorate a life moment, our large selection of fashion fine jewelry and timepieces is unmatched.

Feel at ease knowing that our team is experienced in helping you find that perfect piece for you or someone you love, and if you or they don’t absolutely love it – we have a 30 day, money back guarantee and a life time trade-up on our diamonds!




Philanthropy is a priority.

Continental Diamond is proud to be an advocate for our visitors and customers but equally as passionate about being a contributing member of our community. Having grown up here, raised their children here, built this company here, Jimmy and Helain are invested in Minnesota and its welfare. By working with Continental Diamond you can be a part of our collected effort to support one another and our community. Learn more about our efforts here.

Giving Back


We invite you to our “oasis”, and to feel the Continental Diamond difference.  

Best Regards,

The Continental Diamond Team


Visit our 360 Tour of our Showroom  



Please feel free to contact us.

We have jewelry professionals ready to assist.

Contact Us Appointment